Yes! Yes! I'm still revamping my Etsy shop! It's a process, okay? Today I wrote a marketing plan that will help me maximize my exposure for a minimum of output. The idea being if I create a schedule that allows for daily, weekly and monthly tasks, I can limit the amount of time spent selling and make for time for creating. My goal is to spend 15-30 minutes each day on Etsy marketing.
What I've done so far is create some treasuries, comment in the forums a few times and re-instituted my "PLUG O THE DAY" on Twitter. I've netted two sales this week. It's nice to see a return already. I'm also reading the Etsy newsletters and keeping a notebook of ideas and time expenditure. The time thing is crazy because I can spend hours shopping on Etsy. I have to be focused.
The funny thing about the Etsy forums is there are some sellers who have posted that they're not selling anything, but haven't truly marketed themselves successfully. They think by blasting Twitter with links to their shops or by posting in Promos section of the forums, that they are doing enough work. I know I've had very few sales. I know I need to be more diligent and market myself better. What I haven't done until now is figure out a system that works for me; that allows me to get the job done without taking over my life.
Small steps. Perseverance. Patience.
Again, I highly recommend The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line
| Etsy: Your place to buy & sell all things handmade Hilari.etsy.com |
A makeover for your business? Why not. This is really important in making your business click. But if you find it hard to do so, there will always be someone who will help you out in making your business a fab one.
Posted by: Ela Melich | 14 October 2011 at 04:40 PM
What made you decide to revamp your Etsy site, sweetie? And oh, it's nice to hear that you are doing your own marketing plan for your business. It's essential to make your business a success. Go girl! You can do it! =)
Posted by: Masako Gun | 14 October 2011 at 08:59 AM
That's nice to hear from you, girl! Come to think of it, venturing into the business world is not easy. You must be competitive enough to do all the marketing strategies, to gain increased sales and influence. =)
Posted by: Staci Burruel | 06 July 2011 at 05:47 AM
The best advice I've read on promoting Etsy sales is to promote yourself OFF of Etsy - get mentioned in blogs,etc.
Here's where I read that, FYI: http://www.craftmba.com/2010/01/21/why-i-still-sell-on-etsy/
Good for your for having a plan. I need one to get back onto Etsy.
Good luck, Hilari!
Posted by: Stefani | 30 July 2010 at 03:49 PM